In my previous post, we discussed how to choose a keyword for your website or blog. Now we will learn how to use them effectively. The 2 most common placements are in the website headings and website content.
Keywords in your Website Headings
The first thing to do is to use them in your Title, Meta keywords and Meta description sections of your website. For example
Title does not need to be too long nor does it need to be a sentence. Just using a few keywords is fine.
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Meta Keywords can have all your keywords, so don’t be afraid to put most of the keywords on your list. Try to keep it to about 20 – 25 keywords.
Meta Description is the description search engines use when they display their search results. So make sure it is a good one with some of the more important keywords.
Keywords in your Website Content
Placing keywords in headers and general content is a common method. However, some websites overdo this and get heavily penalised by search engines.
Keyword Stuffing – This is basically placing as many keywords as possible on your website to trick Search Engines into listing you higher in their rankings. Many websites hide these keywords in the background so that normal users cannot view them but Search Engines still find them because it is just plain text to them.
Overuse HTML Header Tags – Some websites over use the H1 and H2 tags by just having all their content in H1 or H2 tags. This is because search engines do place emphasis on these tags when used correctly. Some websites even combine it with keywords stuffing to create a massive hidden header of keywords.
The above 2 practices are well known to search engines and are heavily penalised. Most websites found doing this may be banned from their search listings. This isn’t to say that you cannot smartly employ some of these tactics, just do not get tempted to go overboard with it.
What you should try to do it to have nicely headed and professionally written content with keywords placed among the headers and content. This gives the website a more natural look to the user while also giving the search engine keywords for your website. This is known as SEO Copywriting. You can employ a copywriter to do it or you could do it yourself; but if you are unsure I would recommend getting a professional to do it. Limetree Web Design offers this as part of their Web Design and SEO service.