How to use Keywords for onsite SEO

In my previous post, we discussed how to choose a keyword for your website or blog. Now we will learn how to use them effectively. The 2 most common placements are in the website headings and website content. 

Keywords in your Website Headings

The first thing to do is to use them in your Title, Meta keywords and Meta description sections of your website. For example

Title does not need to be too long nor does it need to be a sentence. Just using a few keywords is fine.

Keyword, Backlink, Search Engine Optimization, Learn Search Engine Optimisation”>

Meta Keywords can have all your keywords, so don’t be afraid to put most of the keywords on your list. Try to keep it to about 20 – 25 keywords.

Meta Description is the description search engines use when they display their search results. So make sure it is a good one with some of the more important keywords.

Keywords in your Website Content

Placing keywords in headers and general content is a common method. However, some websites overdo this and get heavily penalised by search engines.

Keyword Stuffing – This is basically placing as many keywords as possible on your website to trick Search Engines into listing you higher in their rankings. Many websites hide these keywords in the background so that normal users cannot view them but Search Engines still find them because it is just plain text to them.

Overuse HTML Header Tags – Some websites over use the H1 and H2 tags by just having all their content in H1 or H2 tags. This is because search engines do place emphasis on these tags when used correctly. Some websites even combine it with keywords stuffing to create a massive hidden header of keywords.

The above 2 practices are well known to search engines and are heavily penalised. Most websites found doing this may be banned from their search listings. This isn’t to say that you cannot smartly employ some of these tactics, just do not get tempted to go overboard with it.

What you should try to do it to have nicely headed and professionally written content with keywords placed among the headers and content. This gives the website a more natural look to the user while also giving the search engine keywords for your website. This is known as SEO Copywriting. You can employ a copywriter to do it or you could do it yourself; but if you are unsure I would recommend getting a professional to do it. Limetree Web Design offers this as part of their Web Design and SEO service.

How To Choose a Keyword for my Website or Blog

What is a Keyword and why is it relevant to my website?

In SEO, keywords are the basis of everything; it is the text that users normally enter in to a Search Engine. The relationship between Search Engines, Users and website is simple. A User enters keywords into the Search Engine and the Search Engine lists websites that match the keywords. This is of course a simplistic view of the relationship between the Search engine and the Website.

Google for example use an algorithm that takes in to account many factors to determine the best list of websites for the keywords of the user. No one outside of Google really knows how this algorithm works but the general idea is the more a website is linked to using a certain keyword, the more likely Google will list is higher up the ranks. Meaning the more Backlinks you have with a certain Keyword as Anchor Text, the more your website is likely to be ranked highly by Google. Therefore, the right choice of keyword is crucial to your websites success.

How do I choose a keyword?

You will need to determine the content of your website and what users you are targeting. For example, this Blog is about Search Engine Optimization. My target audience is those new to SEO or anyone interested in learning about it.

Then determine the primary keyword for your website. In this case Search Engine Optimisation is perfect for my blog. This problem with this particular keyword is that it is too general. So I have to target it a little, this is where my target audience comes in.

So taking in to account my target audience, a few keywords for this blog could be Learn SEO, SEO Blog, SEO Articles, Search Engine Optimisation Blog, Search Engine Optimisation Articles and Link Building Articles.

Note that I am using both the acronym SEO and the full name, Search Engine Optimisation. Also take in to account spelling differences around the world, for example Optimization and Optimisation. You may also want to include sub keywords that are closely related to the Primary Keyword, in this case Link Building.

Are there any Tools that I can use to help me?

Yes, there a many tools on the internet that can help you select the right keyword. Google’s Adwords Keyword tool is a great place to start; it will show you the variations of keywords and the amount of global searches for each keyword. You can also do a quick search on the internet and you will find many similar keyword generator tools that should allow you to enter your Primary Keyword and then produce a list of related keywords.

To sum it all up, determine the aim of your website, get a list of keywords and watch out for variations. In the next post we’ll discuss what to do with all those Keywords you have and how best to use them.

5 Tips for Link Building

Link Building is the act of getting links to your website from other sources on the web. Link building is an ongoing process and needs to be done every day to get the best benefit from it.

Here are a few tips to help the newbie Link Builder or even a few reminders for the seasoned veterans.

The Usual Suspects

Whether you have started your first website or are just looking to build more links for your existing one, you cannot go wrong with submitting your website to the search engines to be crawled. Submitting to google.com/addurl should be your first stop. Then head over to DMOZ.org to place yourself in their directory. After that look for free directories, articles sites and even press release sites to submit your website to. This should help you get your foot in to the door of Link Building.

Patience is a Virtue

Getting results from link building will not happen overnight. It could take up to a few weeks to see any change in your search rankings.  Google takes their time when updating their search rankings. You can use a SERP tool to check what your true ranking is on Google, Yahoo, Bing or any common search engine. So be patient and keep at it, you will eventually see results.

Trade Links

Once you have been around the web and you are getting a few hits you can look into Trading Links with other websites. Just get in touch with any website that you think is good and has similar content to yours and ask them for a trade. Don’t be afraid to ask, chances are if they like your site as well they will  agree to an exchange. But, if you are not getting much response then look for a Link exchange forum such as DigitalPoint.com and you should be able to find a few webmaster looking to exchange links.

Content is King

Starting a website is easy but constantly updating it with fresh content is hard. Getting content that viewers want to read and would link to is even harder. So try looking at other websites with similar content to yours and write your own version of it. But under no circumstances copy it directly from their website. Try writing a ‘How to..’ article or a ‘Top 10’ article, that usually gets a few links to you if you write it well.

Buy it Now

I personally do not like to buy links from other websites but it does work if done correctly. The general way it works is you pay for a Text Link to your website also known as a backlink. Normally webmasters charge you for a link based on their Google Pagerank, the higher their pagerank the more they charge. When you are buying link, try to make less obvious that you are buying backlinks because it is something that Google frowns upon and may penalise you. A normal method is to buy around 10 backlinks a day when starting out then progressing to 20-30 backlinks a day after a few weeks. Buying links can get very expensive, so make sure you have a set amount to spend and stick to it. 

I hope you like my 5 Tips to help you become a better link builder. If you have any comments please feel free to leave me some.

SEO Jargon Buster!!!

There are many terms used in the World of SEO. Here is a list of Terms that will be commonly used in this Blog

SEO - Search Engine Optimization. The act of optimizing a website through onsite and offsite means.

Keyword - Text users would normally want to search for on a Search Engine

Anchor text - The user visible text of a link. This text is usually a keyword that you want users to search for on a Search Engine.

Back link - An incoming link to your website. The more links you have, the better for your website.

Bounce rate - The percentage of users who enter a site and then leave it without viewing any other page. If your bounce rate is too high, you may want to rethink your homepage. There may be a good reason why users aren't staying longer.

CPC - Cost Per Click - The rate that is paid per click for a Pay Per Click Advertiser such as Google Adwords. Can be very expensive for heavily searched for keywords.


META tags - Information about the data on your site. The Meta Description tags contents commonly appears under the link on the SERP.

On-page Optimisation - Changing the code of the pages to improve the performance of your site on search engines.

PPC - Pay Per Click. A method of online advertising commonly used by sites such as Google Adwords

Robots.txt - A file of the server which helps you to communicate with the search engines.

SERP - Search Engine Results Page

Hope this list helps any newbies to SEO out there.

Welcome to LimeTree Seo

Hi all!

Welcome to LimeTree Seo and blog about SEO from LimeTree Technologies! Hope you like our posts.
May they be Entertaining and Informative.